brand switching การใช้

This has resulted in considerable brand switching, he said.
So in his company's newsletter, he urges smokers to make July " Brand Switching Month ."
The concept of " switching costs " ( also known as switching barriers ) is pertinent to the understanding of brand switching.
"Stadium signage, like all cigarette brand advertising, " she said, " is designed to reinforce brand loyalty among existing smokers and encourage brand switching ."
When switching costs are relatively low, as in the case of many fast moving consumer goods ( FMCG ), the incidence of brand switching tends to be higher.